"Brand name" is the most effective way to introduce a country's cultural heritage, natural beauty, history, civilization, culture, etc to other countries in the world and for carrying out tourism marketing campaign worldwide. Based on the brand name, the attention of foreigners is drawn towards the country in the outside world, revealing the unique features of the country. On the occasion of the Golden Jubilee of independence of Bangladesh and birth centenary of the Father of the Nation, Bangabandhu Sheikh Mujibur Rahman, it has been decided to use 'Mujib's Bangladesh' as a country brand name in all publicity campaigns for the next one year (16 December 2021 to 16 December 2023) as part of paying homage to our Father of the Nation. A logo has been finalized to use Bangladesh's tourism brand name 'Mujib's Bangladesh' in all kinds of tourism promotional activities. Bangabandhu Sheikh Mujibur Rahman's charismatic identity and image is instrumental in promoting the identity of Bangladesh to the world and in the promotion and marketing of tourism industry. This effective logo makes it easier to present the country's identity and image to the outside world. To summarize, 'Mujib's Bangladesh' country brand name logo has been designed to define our distinctive and unique country identity. The image of our Father of the Nation, the harmony between the colours used in the logo and our national flag grasp the vibe of our country branding. Various activities have been undertaken to effectively present Bangladesh in the world arena using 'Mujib's Bangladesh' tourism brand name and logo. In this way we hope to pay our homage to our Father of the Nation, Bangabandhu Sheikh Mujibur Rahman, who dreamt of an independent Bangladesh and made it into a reality.